Consumer Behavior – alle Bücher

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

Buch

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar innerhalb 2-3 Wochen

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Attila Yaprak, Richard P. Bagozzi
Foundations of Consumer Behavior

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

lieferbar innerhalb 2-3 Wochen

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Cecilia Grieco
Consumer Behavior in the Sharing Economy

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

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Markus Lill,
Influence of Recommender Systems on Consumer Behavior

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

lieferbar innerhalb 2-3 Wochen

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

Buch

Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

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Buch

Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiertSeit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden. Re…

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Thekla Wilkening, Robin Haring
Das Bio-Pizza Dilemma

Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich,…

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Buch

Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn stecktOrdnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. Dab…

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Hervé Corvellec
Waste as a Critique

Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21st century society.

lieferbar innerhalb 1-2 Wochen

Buch

Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

lieferbar ab 31.7.2025.

Buch

Richard Shotton, Michaelaaron Flicker
Hacking the Human Mind

How did the world's best brands get so big? They had more than great products - they hacked the human mind and this book shows you how.

lieferbar ab 30.9.2025.

Buch

Emma Borg
Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

lieferbar innerhalb 1-2 Wochen

Buch

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

lieferbar innerhalb 1-2 Wochen

Buch

Paul Larche
The Divided Brain

Decoding How We Think This isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour. The Divided Brain introduces a simple yet powerful metaphor rooted in neuros…

lieferbar innerhalb 1-2 Wochen

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Mara Einstein
Hoodwinked

Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinkedoffers an insider's view into how marketers co-opt our emotions in the name of corporate profit…

lieferbar innerhalb 1-2 Wochen

Buch

Richard H Thaler, Alex Imas
The Winner's Curse

Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse.Why do people cooperate with one ano…

lieferbar ab 21.10.2025.

Buch

Tom Miner
Social First Brands

Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.

lieferbar ab 29.7.2025.

Buch

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